Yesterday, BT was described as a hedge fund with a sideline in phones. There are many hybrid business models evolving as of late. Tesco is offering banking services. And yesterday's mail brought a flyer from HSBC - they are selling wine. If HSBC is pedaling wine, why not have Guinness offering some banking services? I am certain the Bank of Guinness would be a most popular option.
Hybrid banking models have been around. But a diversification into other product lines can cement an image more graciously than pretending to be a bank. Because banks are now perceived as evil.
Imagine the options. It's funnier if you imagine them rather than if I make a silly list here. But Bank of Heinz Baked Beans appears to me as something with tradition that would likely never fail.