Yesterday, BT was described as a hedge fund with a sideline in phones. There are many hybrid business models evolving as of late. Tesco is offering banking services. And yesterday's mail brought a flyer from HSBC - they are selling wine. If HSBC is pedaling wine, why not have Guinness offering some banking services? I am certain the Bank of Guinness would be a most popular option.
Hybrid banking models have been around. But a diversification into other product lines can cement an image more graciously than pretending to be a bank. Because banks are now perceived as evil.
Imagine the options. It's funnier if you imagine them rather than if I make a silly list here. But Bank of Heinz Baked Beans appears to me as something with tradition that would likely never fail.
3 comments:
what do you get when you combine swine flu and investment banking?
Nick Rowe suggested (almost) the same thing here:
http://blogsandwikis.bentley.edu/themoneyillusion/?p=1237#comment-2999If you can work out how to pay a positive interest rate I think you are onto something. Perhaps the coupon could be paid in pork sausages.
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