"Action is being taken all around the country to help the economy come through the recession sooner, stronger and fairer."
Fairness is an a very British choice of adjective. In the above quote, it makes me think of the economy on a sunny beach, hair going fairer, blond perhaps. In the section entitled "What does the future look like" fairness gets another run relational to the concept of trust: values of "hard work, integrity, enterprise, fairness and responsibility" are spelled out in a winning combination to assure us.
It is a really lovely purple website, and, whenever I am in need of good news, I shall click on the London button to see what nice things are being done.